Traditional marketing has long focused on a method called the 4Ps: product, pricing, placement and promotion. With the move to an Internet economy marketers needed to make the shift to an online marketing strategy and a new set of fundamentals called the 4Ts: target, tactics, transact and track.

The 4Ts are designed to help bring your company’s marketing initiatives to the forefront of customers minds and win new business with new Internet marketing strategies.

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In recent years Colleges and Universities have seen a substantial growth in the adoption of mobile computing devices among students and faculty. The emergence of these devices has transformed higher education campuses into an area where Wireless Local Area Networks (LANs) could be utilized to foster a collaborative and open learning environment.

Wireless LANs implemented at higher education institutions offer a number of benefits including:

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Researching for genetic sequences has come a long way in the past 25 years. There are large public databases that contain a wealth of information however they make up a fraction of the data when combined with proprietary databases, in-house databases, images, illustations, local hard drive data and print documents.

The lack of complete data can cost biotechnology and pharmaceutical companies millions of dollars a year in wasted resources on incomplete, out-of-date or unusable sequence data. This data can lead to:

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Instant Messaging (IM) is a for of online instant communication between two or more parties that has been widely used in a social environment since the early 1990’s. This form of direct communication between individuals has evolved into a low cost way of electronic communication in the business environment. The implementation of business IM has been widely accepted with over the last five years usage has tripled to 63 million users. It is anticipated that in a few short years Instant Messaging will surpass email as the largest in-office electronic communication tool.

 However, business Instant Messaging (IM) does come with it’s risks, including:

  • Information leaks
  • Worms, viruses and other threats
  • Network hacks and intrusion
  • Compliance, regulatory and legal violations
  • Productivity losses

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