Traditional marketing has long focused on a method called the 4Ps: product, pricing, placement and promotion. With the move to an Internet economy marketers needed to make the shift to an online marketing strategy and a new set of fundamentals called the 4Ts: target, tactics, transact and track.
The 4Ts are designed to help bring your company’s marketing initiatives to the forefront of customers minds and win new business with new Internet marketing strategies.
The whitepaper discusses how to:
- Target your customers by studying and learning their behaviors, needs and goals
- Develop the Tactics that keep your company positioned at the forefront
- Transact or communicate with potential customers
- Track the effectiveness of the online marketing program
This whitepaper, produced by GlobalSpec, outlines how the 4Ps of traditional marketing have evolved in to the 4Ts of online marketing. It also provides detailed information about what the 4Ts are and how they can help you business be successful in the new E-conomy.
New Ways to Win Business: Applying Traditional Marketing Fundamentals to the Internet Era