Traditional marketing has long focused on a method called the 4Ps: product, pricing, placement and promotion. With the move to an Internet economy marketers needed to make the shift to an online marketing strategy and a new set of fundamentals called the 4Ts: target, tactics, transact and track.

The 4Ts are designed to help bring your company’s marketing initiatives to the forefront of customers minds and win new business with new Internet marketing strategies.

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