The solar power industry, often refered to as photovoltaics, is being pinpointed as a quick growth industry where adoption has grown by 44% annually from 2001 – 2006. It is expected that by the year 2030 solar energy will produce 380 billion kilowatt-hours of energy a growth of 58,000% from 2007.
The widespread adoption of solar power as a primary source of energy for home owners is faced with many barriers, including:
- Lack of compliance in the solar power industry
- Large initial investments
- Lack of standards and best practices
- Concerns about impact on property value
- Lack of effective channels to serve small markets
Widespread adoption can be achieved as it has been in many technology industries in the past. The home solar power systems industry needs to take a few key pointers from hugely successful companies like Google and Salesforce.com. Here are a few pointers the solar power technology manufactoring and installing companies can take to the bank:
- Offer Pre-configured Packages
- Develop Standards
- Develop Minimally Invasive Technologies
- Offer Manufacturer Financing
- More in white paper…
This white paper, produced by the Topline Strategy Group, utilizes the past business experiences of both Google and Salesforce.com to help explain the current confrontations being experienced by the Solar Power Industry.
What the Solar Power Industry can Learn from Google and Salesforce.com